Okay. Imagine yourself as a 1950s housewife; slaving day in and day out making your husband and oodles of boisterous children happy. You go out on the town for some staples like flour, eggs, the next week's meal ingredients and as you're walking into Arty's General Store, you see an advertisement for Coca-Cola with a woman who seems relaxed and happy. She has her heels up and her head back, and what's that in her hand? A coca-cola!
Is it just me, or wouldn't that appeal to pathos tremendously in the 1950s? As a person of any day or age, a happy woman on the cover of an advertisement is a good selling point. As a housewife, she'd want nothing more than to be the woman in that advertisement--happy, relaxed, not a care in the world (until it's time to put dinner on the table!).
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